It’s International Women’s Day and sport is on the agenda, as I do a roundup of 10 fitness females here in Dubai who live and breathe sport. I ask each of these ladies two questions: What does sport mean to you? and How does sport empower you? And this is what they had to say.…
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Ever-changing. Restless. Passionate. They’re three words that describe today’s interviewee, and they’re qualities that resonate massively with me, and with a lot of us I’m sure – for those of us who seek out the adventure in life, who travel to learn about new worlds, who see a life without passion as deeply lacking. But…
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It’s official, our generation of fitness enthusiasts is paying more to sweat – and boutique fitness is very much a thing. Fitness is viewed as an investment, and customers are more likely to put money into their workouts if they are going to receive a richer experience overall. It’s that millennial vibe and all that…
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It’s that time of year and love is in the air, as people turn to each other to celebrate all things love, hearts and lollipop emojis. And that’s all very well, but being the sporty story-teller that I am, I thought I would turn our attention to our love affair with sport. If you’re into…
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Incorporating a mashup of ‘working out’ and ‘networking’, ‘Sweatworking’ is the latest buzzword trending in the social fitness scene at the moment, as we continue to find ways to engineer our corporate routines into healthier environments. The term is actually not a brand new one, it has been around for a few years, but fitness…
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